JOHANNESBURG, SOUTH AFRICA, 18 February 2020 – First Distribution, the leading pan-African distributor for cyber security, data centre, enterprise and cloud solutions, today announced its new partnership with Sage.
Sage, the market leader in cloud business management solutions, has appointed First Distribution in the SADC, East and West African regions to serve as a valued-added distribution partner for its small business products and services. The partnership agreement will enable Sage to expand its presence across sub-Saharan Africa, simplify and improve operational processes, and reach new markets and new customers.
Pieter Bensch, Executive Vice President for Africa & Middle East at Sage said: “Sub-Saharan Africa is a strategic, high-growth region for us with many businesses recognising the need to move from legacy business software solutions to smarter cloud-based business solutions. Partnering with best-of-breed distribution partners in SADC, East and West Africa enables us to serve the needs of this dynamic market better.
“We are positioning our business for accelerated growth in new and established markets – establishing a wider footprint through a strong distribution network. We have carefully selected distributors with a well-established partner base and robust compliance practices. We will benefit from their well-established expertise and practices in the software industry, including licensing and renewals.”
First Distribution, the leading value-added distributor in Africa for global leading Datacentre, Cloud, Networking and Security products and services will distribute Sage 50cloud Accounting, Sage Pastel Payroll and Sage Business Cloud Payroll & Accounting in SADC, East and West Africa. These award-winning financial solutions enable small businesses to save time and resources by automating processes for managing finances and payroll and accepting payments — from controlling cash flow to creating and sending invoices.
Said Jason Sharp, Director: Cloud & Hosting Solutions at First Distribution: “Sub-Saharan Africa represents one of the fastest maturing SMB markets in the world. The small business sector is dynamic in its approach to sustainable growth. This has led to increased demand for business solutions that help companies reduce their admin burden, improve efficiencies and streamline compliance. By combining the strengths of Sage and the First Distribution Partner Network we see significant opportunity to enable small businesses to grow and succeed. As Africa’s leading Cloud technology distributor First Distribution looks forward to growing the Sage brand across Africa.”
About First Distribution
First Distribution is the leading value-added distributor in Africa. Our offering includes a product portfolio of global leading Datacentre, Cloud, Networking and Security products and services. This embraces hybrid solutions with access to any combination of on premise, private cloud and public cloud end-to-end solutions from multiple vendors. The portfolio, together with highly skilled staff to support and manage vendors with an unrivalled level of expertise, ensures that our partners have the key elements required for success. First Distribution additionally hosts one of the largest technology partner-to-partner networks in Africa allowing partners to extend the reach of their solutions across the continent.
More information on First Distribution
visit https://firstdistribution.com to find out more.
Editorial Contacts
First Distribution
Bronwen Jacobs
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